Katzenbach Partners LLC

Managed workstreams and project teams on marketing, product and strategy projects in technology, communications and energy sectors:• Marketing Strategy: Led creation of Smart Energy start-up business unit; developed product vision, value proposition & positioning based on competitive and customer research• Offer Design: Designed marketing plan and offer pricing to migrate ~1M regulated residential customers to competitive market rates, minimizing churn while maintaining margins•… Managed workstreams and project teams on marketing, product and strategy projects in technology, communications and energy sectors:• Marketing Strategy: Led creation of Smart Energy start-up business unit; developed product vision, value proposition & positioning based on competitive and customer research• Offer Design: Designed marketing plan and offer pricing to migrate ~1M regulated residential customers to competitive market rates, minimizing churn while maintaining margins• eCommerce: Assessed market opportunity for energy-efficiency marketplace combining hardware and contractor services; reviewed business model options for Board of Directors• Pricing: Established ‘value equation’ tool for revenue management at consumer electronics manufacturer optimizing across consumer willingness-to-pay, market pricing, input costs and supply chain inventory • Channel Management: Improved sell-through with new collaborative approach between CE manufacturer and leading retailers; approach included increased visibility, shared KPIs, and joint marketing initiatives