SemiDot InfoTech

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our business• Deploy successful marketing campaigns and own their implementation from ideation to execution• Create digital marketing workflow, understood the services and segmented the target audience and proposed an integrated digital roadmap across prominent & required digital channels.• Work closely with designer and developers to generate landing pages and provided prospects with valuable information that our users interested in, create lead generation strategy and plan implement accordingly• Perform keyword research and implement to landing pages, followed by lead generation & nurturing process.• Produce valuable and engaging content for our website and blog that attracts and converts our target audience• Build strategic relationships and partner with key industry players, agencies and vendors• Be in charge of marketing budget and allocate/invest funds wisely• Perform analysis and insight into key metrics, and provide recommendations for improving lead and acquisition programs• Brainstorm new and creative growth strategies• Improved the site rankings on Google using Search Engine Optimization which undoubtedly saw the increase in organic website visits on prominent keywords.• Responsible for performance optimization for our digital campaigns where analytics were used to optimize all of our activities and understood user behavior on landing pages, Website, Social Media Platforms.• Day to day management & posts on Social Media channels - Twitter, Facebook & Linkedin• PPC campaign management, optimization & expansion.• Working closely with the sales team to improve website performance and better lead generation flow• Provide thought leadership and perspective for adoption where appropriate.