Brand Capital

Brand Capital is the strategic investment arm of The Times Group and a part of Bennett, Coleman & Co. Ltd. (BCCL). We work with young businesses in creating iconic brands for our clients by putting the unmatched might of our media offerings along with our brand building expertise. At the core we engage with growth- oriented Indian entrepreneurs; established as well as new-gen; to provide funding for long- term advertisement solutions. Brand Estate, our realty-focused arm, helps to propel real-estate brands to top-of-mind by providing innovative brand-building solutions. Overall, our aim is to help businesses targeting similar consumer segments ride on the equity of our power brands.